Past Situations

Select prior investment and operating experiences of FirePine Group and its principals pre-FirePine Group:

ULTRA DIAMONDS

Partnered with debt fund and management team to reposition leading off-price fine jeweler post pre-packaged bankruptcy. Focus on international clientele marketing and new store prototype helped create strategic interest from and ultimate sale to Signet.

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Leadership operating, board and investment role in revitalizing the general partnership of the 1903 Equity Fund and its control investments in Grafton-Fraser Inc., Clair de Lune, Como Fred David and Things Remembered. Created de novo algorithms, strategies and baseline reporting for general partnership and portfolio companies. Re-established communications with institutional investor base and drove significant value creation (realized and unrealized) in less than three years. Efforts resulted in appointment to leadership role at Gordon Brothers Group, the holding company of the general partner of the 1903 Equity Fund.

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Growth equity investment in privately owned regional mattress retailer that has become the nation’s largest mattress chain through organic growth and acquisitions. Now publicly traded on the NASDAQ (MFRM).

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Sourced and executed multiple distressed refinancing transactions in partnership with several leading commercial banks and hedge funds, allowing for execution of revised strategic plan and two asset-intensive divestitures that resulted in improbable recoupment of invested debt and equity capital.

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Purchase of leading regional chain of aftermarket auto parts retailer from distressed lending group. Hybrid debt and equity investment. Reallocation of advertising spend and managerial/cultural change, coupled with changes in product-price offerings, resulted in new growth trajectory and sale to strategic buyer.

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Purchase of intellectual property (brand and formulation) of iconic cat food brand from Ralston Purina and de novo formation of new operating company in four months. Spearheaded transition services and co-pack conceptualization and negotiations. Successful sale.

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